CYBER-MINIMAL MANIFESTO

I'm a senior designer and art-director from Irpin. Companies usually hire me at their start to create the systems and guidelines of their design. I develop visual identity concepts based on marketing research and provide clients with clear guidelines on how to use them so that any designer could continue after me. Since creating systems is my passion, I like working with UX and UI, conducting user research, and testing hypotheses. Of course, while making modern and creative designs. I have experience in teaching design privately. I really enjoy seeing my students' progress. And that makes me a great team lead since I'm very patient, have rich experience in all kinds of design software, and can convey information to my colleagues in a clear way. Multidisciplinarity is my key feature, I would say. I started my career as a photographer and high-end retoucher. I shot fashion, product, event, and got to the point of shooting for foreign clients. After that I worked in video production, learned shooting techniques, video editing, After Effects, and color grading. Then I moved on to graphic design, started with logotypes, continued with visual identity and UI/UX, and got to the team-lead position. In addition, I have knowledge of product creation and marketing strategy, so I always think about business goals and not only about design goals. The ability to learn new skills quickly helps me a lot in my career. I would be happy to join an ambitious and interesting project!

Who am I? Am I any different? If yes - how much?

PROJECT NEPTUNE

We are not alone. You are not alone. If you feel lonely - step on the escalator. It will take you in the safe place.

Where is the line after which we can't treat somebody as human? This work raises the question of humanity in the future world of implants and body modifications.

This photo is about flexibility. Our brain adapts to the circumstances when it really wants something. Just as a cloud that has no permanent shape and is constantly changing under the pressure of the wind, so we do not stand still and change under the influence of circumstances.

To make this photo I made a base photo of me holding a shampoo and the second photo of an AirPods in the sam lighting conditions. After that I composed them in Photoshop and retouched myself.

Apple products were my love since childhood. Nothing's changed. Pure perfection and minimalism. Perfect match for my art universe.

Red Light, Green Light?

After each post, I open Instagram many times and check how many reactions got my new photo. It has direct effect on my mood.

My first fashion photo in cyber style made for designer from Ukrainian Fashion Week

Sometimes my art looks depressive, but that is my way of staying cheerful and calm - pouring everything into photography and music.

I love technology. I like to understand it and use 100% of its potential.

This photo is my visualisation of the song by Modeselektor - “Wealth”

Once I had a trip through Netherlands and saw a line of wind turbines on the lake shore. That was source of inspiration for this work.

Amsterdam, Netherlands

Combining After Effects with Photoshop I enjoy creating complex things and I appreciate other people's work for its complexity. The more tools used to create - the more interesting is the work.

GRAPE and FRUIT

Nothing too complicated. Just my hand. Just a grapefruit.

You can’t be good to everyone. And it is not necessary. But this is not clear to everyone, or not now at least. The more people you try to satisfy, the less they all like you. Falsehood is felt even by people with the most underdeveloped sense of empathy. And as a result, there will be no close relationship with a person who tries to please everyone. That person will always be kept at a certain distance until it leaves the zone of neutrality. Personally, I subconsciously respect a person's ability to "say no," even when I suffer from it. So be yourself and you will be happy. Do not try to adapt to everyone in personal communication.

Minimalism is one of the axioms in my art universe. There should be nothing in the frame that is not necessary for telling the message. Every detail must have its function. If I can't tell myself why there is an object in the frame, it leaves the image.

Idea came to me from nowhere just when I looked at my guitar. This photo was very easy to make. I just put on the same spot my guitar and bucket of water and then just merged them in the photoshop.

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