The brand investigates the boundaries between fashion, modelling, sculpture and the human body, experimenting with various fabrics and patterns. Infusing the elements of haute couture in the abstract and conceptual ideas it creates bizarre colour and texture combinations.
In his work Jean Gritsfeldt focuses on interaction between body, clothes and new media. Thus, clothes he creates are not only on modern fashion trend, but also create their own standards which perfectly meet market needs.
Characteristic features of the brand style are complex cut, designer prints and embroidery, combination of unexpected textures and the highest workmanship. 
In Ukrainian fashion industry Jean Gritsfeldt is well-known not only as a trendsetter but also as a brilliant performer: his catwalks have already been presented at Boryspil International Airport, the boxing ring, the National Museum of Natural History, the National Circus of Ukraine, the theatre, the autocenter, and even the supermarket.

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