Moaner's slogan is "Frische Luft kommt von dort" which means "Fresh air comes from there". Inspired by this phrase I started generating ideas and making a mood-board by following keywords: fresh, air, space, urban, nature.
That is how I came up with idea of colourful fog on the background and Berlin botanical garden as shooting location. Perfect match of all the key ideas. Unique color correction was a final stroke.
Before the actual photoshoot I also made an unboxing/advertisement video of their clothes.
